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The rise and influence of ingredient-led beauty
read, EdgeNotes, Beauty Edge in the News Cherie Buziak read, EdgeNotes, Beauty Edge in the News Cherie Buziak

The rise and influence of ingredient-led beauty

Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.

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