The Makeup Show NYC - Making Your Mark: Bobbi Brown May, 2018

Who is the beauty leader that has shaped the makeup artistry industry with the makeup no-makeup look? Bobbi Brown.  She’s inspired countless women and makeup wearers all over the world and has changed the way the world sees beauty. Living a multi-dynamic lifestyle as wife, mother,  and business woman then becoming a creator, author, and activist, she’s empowered women by making makeup easy to understand.

At The Makeup Show held this week in NYC, Brown spoke to both seasoned and up-and-coming beauty specialists about life, business, and making your mark on beauty.     

In a one-hour open mic discussion, Bobbi intimately shared her life story of self-reflection, success, business, and beauty, and included current and future projects.

 Here’s her condensed #hacks and philosophies on making it in the world of beauty.

Tips to build your makeup artistry connections.

  • Networking. The word may have a negative connotation, but it’s all about relationships; they take time.
  • Be curious about people, ask questions—you never know what will happen.
  • Get some mentoring.
  • Learn by watching!
  • See agents, but leave the expectations behind.

How to gain exposure in the makeup artistry business.

  • Use Instagram or Pinterest like it’s your own magazine.
  • Let people see who you are on these social media platforms (IG, Pinterest).
  • Don’t be afraid to show what you like visually. 

What your best makeup kit should look like.   

  • It must be clean. Makeup palettes, supplies, and brushes need to be clean.
  • No clutter!  You don't need as much as you think you do. Mix, blend, improvise, and figure it out.
  • Browns are essentials.  You don't need 15 shades of brown, you need one good one.

Key products to keep in your kit.

  • The basics. 
  • Foundation pallet.  
  • Perfect brown pencil/shadow; you can mix it.
  • Shine, shimmer, sparkle.

What about trends?

  • Trends come and go ... it's great to not do the same thing every day.
  • It’s not trends that matter but how you incorporate them. 
  • What is your version of the trend?  Communicate that.

When seeking inspiration.

  • Stay curious.
  • Look at other areas.
  • Watch movies for ideas. 
  • Read. Learn about makeup artists in the 80s and 90s.

How to get un-stuck.

  • It will get hard. Look at what you can do, not what you can’t do.
  • If it’s a financial issue, there are things you can do. Be resourceful and look for something else to do. (Bobbi worked in a salon during downtime.)
  • Exercise and eat foods that are good for you.
  • When having a bad moment,  you’re probably exhausted—take a break. Take an emotional break.

Wellness suggestions.   

  • Water! Drink lots of it, and no coffee consumption in the afternoon. 
  • Get oxygen in your body.  Exercise every day, even if it’s for only 20 minutes.  
  • Consider the foods you put in your body: Fuel your body properly.  

How to do business and still be present as a mom. 

  • It’s not easy, but it is doable.
  • Remember, the power you have as mom is amazing.
  • Don't stress if you don't get enough sleep on a particular night, because you'll sleep well the next night! 
  • You can’t do everything. Prioritize. Decide what you can keep and what you can let go of.
  • Whatever goes through your mind at night, write it down and look at it in the morning.

Bobbi’s approach to writing books.

  • Collect photos first then write the book.
  • Have an idea. 
  • Have an outline. 
  • Have photos. 
  • You can have a publisher or not.

What Bobbi looks for when hiring. 

  • Good energy.
  • Easy person.
  • People that are nice.

Bobbi’s secret path to success?  

  • She didn’t have one!  But don't overthink it, keep doing it (what you like), with one foot in front of the other.
  • Believe! Bobbi’s approach: "Never think something is not going to work out." 

Bobbi’s Words of Wisdom.

  • "Be yourself" first; give yourself permission to be who you are.
  • Insecurity is normal. You may get insulted; just go on. You can’t absorb negative energy from other people. 
  • Be nice to everyone.
  • Be open to the world—you never know what comes out of anything. 

About The Makeup Show NYC
The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional.  The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news on Instagram, Facebook, Twitter, and YouTube.

Cherie Buziak is the owner of product development firm BeautyEdge LLC, a beauty product development and advisory consultancy that helps companies bring products to market with speed, creativity, and impact. Expert services range from start to finish product development, brand strategy, marketing, leveraging best in class technology, trends, and advisement. Contact

IECSC: Escaping A Wrinkle In Time, MARCH, 2018

BE attended the International Esthetics, Cosmetics and Spa Conference (IECSC) held at the Javits Center in New York City on March 5, 2018. One of four held nationally, IECSC conferences reveal the latest treatment products and provide a first-hand education on spa, wellness and medi-spa techniques.

Sifting through hundreds of booths, educational seminars and presentations, BE found hidden themes and trends that were essential takeaways. The three major themes we saw are listed below. 

We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at

Top Treatment Craze

Microblading: Sparse eyebrows need some flair? Similar but less invasive than cosmetic tattooing, microblading is semi-permanent tattooing specific to the eyebrows. The pigment is applied manually, in strokes, instead of with a machine. Hair-like strokes are deposited within the natural existing brow to enhance and fill in. Why not toss the brow powder, pencil, and gel for a while and make the move to microblading?

Derma Planning: Jonesing for skin as smooth as a baby’s bottom? This physical exfoliation procedure uses a sterile surgical scalpel to gently shave the skin's surface, removing dead cells along with fine vellus hair (aka peach fuzz). If done properly, expect to see instant improvement in skin smoothness, tone and texture. Why go for derma planning? Procedures like this not only smooth everything over but also claim to help skin care ingredients and technologies perform better.

 TheWrinklesEdge: Healthy looking skin

Want to smooth the happy lines and crinkles from a crazy late night? Or, maybe natural aging, sun damage, gravity and side sleeping have added some undesirable creases to your delicate facial silhouette? Brands like SILC SKIN and SioBeauty are growing in popularity with quick, easy and safe ways to reduce lines and wrinkles on the face, neck and décolleté -- with no downtime. The magic is in the high-grade medical silicone pads used to treat areas overnight. These high-tech pads create an occlusive environment and a collagen producing action that plumps and irons over rippled skin, both immediately and over time.     

SioBeauty left image.                                                                                                                                                         SILC SKIN right image.

Bonus claims from SioBeauty: Clinical and consumer testing showed measurable results in smoothing and revitalizing treated areas. 

SioBeauty Claims:
·       Clinically proven to smooth wrinkles overnight and over time.
·       Overnight - Nearly 90% of women tested felt their skin was smoother and softer the next morning.
·       Overnight - 84% of women tested said their skin felt renewed and refreshed in the morning. 

Looking for advanced skin treatments? Explore LED light therapy.

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Another approach to skin enhancement and overall increased well-being that has been gaining traction is LED light therapy or color light therapy. LED stands for Light Emitting Diode.  The light waves emitted aren’t exactly ‘magical,’ but they do have the potential to heal the body and produce healthy skin.

The good news is that these treatments are pain-free, non-invasive and can be completed in as little as 30 minutes, depending on your skincare needs. We recommended that you always consult with your physician before beginning any LED treatment.

Color and wavelength information below referenced directly from LIGHTWAVE LED Therapy website:

Red light (wavelength 625nm-660nm) penetrates human tissue superficially, with approximately 80% of the energy being absorbed in the first 2cm. Red light energy has a significant effect on mitochondrial stimulation, which increases the production of ATP and in turn boosts fibroblast activity. This leads to an increase in cellular turnover, superficial circulation, and an anti-inflammatory emission.

Blue light (wavelength 405nm-450nm) provides a very superficial penetration even with a high- intensity narrowband light source. It is primarily absorbed by the epidermis of the skin. Once it is absorbed, blue light targets P. acnes by stimulating porphyrins which then produce intracellular singlet oxygen and thus inducing bacterial death.

Infrared (IR) light (wavelength 800nm – 900nm) energy penetrates tissue at a greater depth than the blue and red light. Approximately 50% penetrates to 8cm and decreases to less than 1% at 20cm (NASA study). Infrared energy is known to heat tissue and its effects are well documented for therapeutic pain management. For cosmetic applications, IR stimulates the NaK+ pump which increases cell membrane permeability; facilitating equilibrium of cellular pH, while increasing nutritional absorption and elimination of waste byproducts.

LED Treatment options:
>  Lines and wrinkles
>  Pigmentation
>  Scars
>  Inflammation/Rosacea
>  Loose skin on specific areas of the body like abdomen, neck or upper chest.
>  Acne, mild to moderate.
>  Psoriasis/Eczema
>  Therapeutic pain management

Another treatment new to the category is TLI (Topical Light Infusion) from the company LIGHTWAVE LED Therapy. TLI differs from LED because it safely allows topicals to be applied to the skin during treatment. TLI’s active facial infusion systems are designed to combine colors of light and photo energy with topicals to directly improve the skin.

That’s it for now! Keep a lookout for our next EdgeNotes review and feel free to share this post.

 If you’re looking for more inspiration on creating products influenced from the spa arena, contact Feel free to explore further product development ideas on our website