The rise and influence of ingredient-led beauty

In an ever-evolving realm of beauty and personal care, a seismic shift has occurred. Across the globe, advances in biotechnology, new scientific discoveries, and significant investment are driving powerful development and innovation throughout all sides of the cosmetics industry. However, in recent years, it seems that consumers have been driving trends and practices in the cosmetics industry forward, with as much determination and force as any scientific or technological innovation. Read more …..