Launching a new beauty brand is exhilarating yet challenging and whether you are a startup or a longstanding corporation the foundational process of brand development is important. This journey is no simple feat, yet if executed correctly, the results can bring success over the long run.

Drawing from experience in marketing product development and brand strategy, especially within the startup realm, it is clear that there’s a common tendency to rush towards the endpoint of success without properly laying down the groundwork from the start.

Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.

Cosmoprof Miami brought together the brightest minds and the hottest trends in the beauty industry, creating an electric atmosphere that left me feeling inspired and energized. From innovative products to groundbreaking technologies, this event had it all!