What's the secret to a successful fragrance?

Create unique and memorable scents that sell

Fragrance development is a delicate process.

This type of aesthetic creation is more than simply mixing a few oils and fragrance materials and calling it good, but rather a complex art form with many layers that must be considered in order to achieve its full potential.

The consumer may not appreciate all of these details at first glance, however, fragrance development is an art that requires intense technicality and a delicate aesthetic to create the final product.

To keep consumers loyal, all aspects of fragrance creation must be executed with precision--from selecting ingredients for their compatibility in different environments to carefully balancing them.

fragrance 101:

understand the entire fragrance development process from A to Z.

articles reviewed by Joyce Hildebrandt, Senior Vice President at Carrubba Inc.

Perfumer & Flavorist: From Inception to Final Product: Understanding Fragrance Development

Global Cosmetic Industry: 6 Frangrance Development Considerations

Your next fragrance

Do you want to make your customers fall in love with your brand? It's not too late.

Cherie has over 20 years of experience in fragrance development for companies large and small, so she knows what it takes to make something that will resonate with consumers.

If you're not sure where to start - or if you've already started but aren't seeing results- book a consult with her today!