The Makeup Show NYC - Making Your Mark: Bobbi Brown May, 2018

Who is the beauty leader that has shaped the makeup artistry industry with the makeup no-makeup look? Bobbi Brown.  She’s inspired countless women and makeup wearers all over the world and has changed the way the world sees beauty. Living a multi-dynamic lifestyle as wife, mother,  and business woman then becoming a creator, author, and activist, she’s empowered women by making makeup easy to understand.

At The Makeup Show held this week in NYC, Brown spoke to both seasoned and up-and-coming beauty specialists about life, business, and making your mark on beauty.     

In a one-hour open mic discussion, Bobbi intimately shared her life story of self-reflection, success, business, and beauty, and included current and future projects.

 Here’s her condensed #hacks and philosophies on making it in the world of beauty.

Tips to build your makeup artistry connections.

  • Networking. The word may have a negative connotation, but it’s all about relationships; they take time.
  • Be curious about people, ask questions—you never know what will happen.
  • Get some mentoring.
  • Learn by watching!
  • See agents, but leave the expectations behind.

How to gain exposure in the makeup artistry business.

  • Use Instagram or Pinterest like it’s your own magazine.
  • Let people see who you are on these social media platforms (IG, Pinterest).
  • Don’t be afraid to show what you like visually. 

What your best makeup kit should look like.   

  • It must be clean. Makeup palettes, supplies, and brushes need to be clean.
  • No clutter!  You don't need as much as you think you do. Mix, blend, improvise, and figure it out.
  • Browns are essentials.  You don't need 15 shades of brown, you need one good one.

Key products to keep in your kit.

  • The basics. 
  • Foundation pallet.  
  • Perfect brown pencil/shadow; you can mix it.
  • Shine, shimmer, sparkle.

What about trends?

  • Trends come and go ... it's great to not do the same thing every day.
  • It’s not trends that matter but how you incorporate them. 
  • What is your version of the trend?  Communicate that.

When seeking inspiration.

  • Stay curious.
  • Look at other areas.
  • Watch movies for ideas. 
  • Read. Learn about makeup artists in the 80s and 90s.

How to get un-stuck.

  • It will get hard. Look at what you can do, not what you can’t do.
  • If it’s a financial issue, there are things you can do. Be resourceful and look for something else to do. (Bobbi worked in a salon during downtime.)
  • Exercise and eat foods that are good for you.
  • When having a bad moment,  you’re probably exhausted—take a break. Take an emotional break.

Wellness suggestions.   

  • Water! Drink lots of it, and no coffee consumption in the afternoon. 
  • Get oxygen in your body.  Exercise every day, even if it’s for only 20 minutes.  
  • Consider the foods you put in your body: Fuel your body properly.  

How to do business and still be present as a mom. 

  • It’s not easy, but it is doable.
  • Remember, the power you have as mom is amazing.
  • Don't stress if you don't get enough sleep on a particular night, because you'll sleep well the next night! 
  • You can’t do everything. Prioritize. Decide what you can keep and what you can let go of.
  • Whatever goes through your mind at night, write it down and look at it in the morning.

Bobbi’s approach to writing books.

  • Collect photos first then write the book.
  • Have an idea. 
  • Have an outline. 
  • Have photos. 
  • You can have a publisher or not.

What Bobbi looks for when hiring. 

  • Good energy.
  • Easy person.
  • People that are nice.

Bobbi’s secret path to success?  

  • She didn’t have one!  But don't overthink it, keep doing it (what you like), with one foot in front of the other.
  • Believe! Bobbi’s approach: "Never think something is not going to work out." 

Bobbi’s Words of Wisdom.

  • "Be yourself" first; give yourself permission to be who you are.
  • Insecurity is normal. You may get insulted; just go on. You can’t absorb negative energy from other people. 
  • Be nice to everyone.
  • Be open to the world—you never know what comes out of anything. 

About The Makeup Show NYC
The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional.  The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news on Instagram, Facebook, Twitter, and YouTube.

Cherie Buziak is the owner of product development firm BeautyEdge LLC, a beauty product development and advisory consultancy that helps companies bring products to market with speed, creativity, and impact. Expert services range from start to finish product development, brand strategy, marketing, leveraging best in class technology, trends, and advisement. Contact

IECSC: Escaping A Wrinkle In Time, MARCH, 2018

BE attended the International Esthetics, Cosmetics and Spa Conference (IECSC) held at the Javits Center in New York City on March 5, 2018. One of four held nationally, IECSC conferences reveal the latest treatment products and provide a first-hand education on spa, wellness and medi-spa techniques.

Sifting through hundreds of booths, educational seminars and presentations, BE found hidden themes and trends that were essential takeaways. The three major themes we saw are listed below. 

We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at

Top Treatment Craze

Microblading: Sparse eyebrows need some flair? Similar but less invasive than cosmetic tattooing, microblading is semi-permanent tattooing specific to the eyebrows. The pigment is applied manually, in strokes, instead of with a machine. Hair-like strokes are deposited within the natural existing brow to enhance and fill in. Why not toss the brow powder, pencil, and gel for a while and make the move to microblading?

Derma Planning: Jonesing for skin as smooth as a baby’s bottom? This physical exfoliation procedure uses a sterile surgical scalpel to gently shave the skin's surface, removing dead cells along with fine vellus hair (aka peach fuzz). If done properly, expect to see instant improvement in skin smoothness, tone and texture. Why go for derma planning? Procedures like this not only smooth everything over but also claim to help skin care ingredients and technologies perform better.

 TheWrinklesEdge: Healthy looking skin

Want to smooth the happy lines and crinkles from a crazy late night? Or, maybe natural aging, sun damage, gravity and side sleeping have added some undesirable creases to your delicate facial silhouette? Brands like SILC SKIN and SioBeauty are growing in popularity with quick, easy and safe ways to reduce lines and wrinkles on the face, neck and décolleté -- with no downtime. The magic is in the high-grade medical silicone pads used to treat areas overnight. These high-tech pads create an occlusive environment and a collagen producing action that plumps and irons over rippled skin, both immediately and over time.     

SioBeauty left image.                                                                                                                                                         SILC SKIN right image.

Bonus claims from SioBeauty: Clinical and consumer testing showed measurable results in smoothing and revitalizing treated areas. 

SioBeauty Claims:
·       Clinically proven to smooth wrinkles overnight and over time.
·       Overnight - Nearly 90% of women tested felt their skin was smoother and softer the next morning.
·       Overnight - 84% of women tested said their skin felt renewed and refreshed in the morning. 

Looking for advanced skin treatments? Explore LED light therapy.

DSC_0054 (2).JPG

Another approach to skin enhancement and overall increased well-being that has been gaining traction is LED light therapy or color light therapy. LED stands for Light Emitting Diode.  The light waves emitted aren’t exactly ‘magical,’ but they do have the potential to heal the body and produce healthy skin.

The good news is that these treatments are pain-free, non-invasive and can be completed in as little as 30 minutes, depending on your skincare needs. We recommended that you always consult with your physician before beginning any LED treatment.

Color and wavelength information below referenced directly from LIGHTWAVE LED Therapy website:

Red light (wavelength 625nm-660nm) penetrates human tissue superficially, with approximately 80% of the energy being absorbed in the first 2cm. Red light energy has a significant effect on mitochondrial stimulation, which increases the production of ATP and in turn boosts fibroblast activity. This leads to an increase in cellular turnover, superficial circulation, and an anti-inflammatory emission.

Blue light (wavelength 405nm-450nm) provides a very superficial penetration even with a high- intensity narrowband light source. It is primarily absorbed by the epidermis of the skin. Once it is absorbed, blue light targets P. acnes by stimulating porphyrins which then produce intracellular singlet oxygen and thus inducing bacterial death.

Infrared (IR) light (wavelength 800nm – 900nm) energy penetrates tissue at a greater depth than the blue and red light. Approximately 50% penetrates to 8cm and decreases to less than 1% at 20cm (NASA study). Infrared energy is known to heat tissue and its effects are well documented for therapeutic pain management. For cosmetic applications, IR stimulates the NaK+ pump which increases cell membrane permeability; facilitating equilibrium of cellular pH, while increasing nutritional absorption and elimination of waste byproducts.

LED Treatment options:
>  Lines and wrinkles
>  Pigmentation
>  Scars
>  Inflammation/Rosacea
>  Loose skin on specific areas of the body like abdomen, neck or upper chest.
>  Acne, mild to moderate.
>  Psoriasis/Eczema
>  Therapeutic pain management

Another treatment new to the category is TLI (Topical Light Infusion) from the company LIGHTWAVE LED Therapy. TLI differs from LED because it safely allows topicals to be applied to the skin during treatment. TLI’s active facial infusion systems are designed to combine colors of light and photo energy with topicals to directly improve the skin.

That’s it for now! Keep a lookout for our next EdgeNotes review and feel free to share this post.

 If you’re looking for more inspiration on creating products influenced from the spa arena, contact Feel free to explore further product development ideas on our website

NY NOW: The Artisan Age, February 2018

BeautyEdge visited the NY NOW show in New York City's Javits Center. This annual convention features U.S. and global-based manufacturers, exhibitors, and distributors who preview the latest trends in the Home, Lifestyle and Handmade categories. At this year’s show over 2,300 suppliers revealed a “first look” at the products consumers will be craving in 2018, from personal care to baby fashions, stationery to home goods. 

Come along with us as we bring you a high-level snapshot of the exciting creations we discovered at the show.


>>  Customization: A big emphasis on making things “special” with custom designs and artful accents. As seen on beautifully finished handbags, delicately crafted jewelry, and carefully paper-wrapped gift soaps, to name just a few. 
>>  Artisan: Handcrafted and globally curated items sourced from the world’s most indigenous areas. Featured were exotic materials, such as animal horns, fashioned into exquisite jewelry, and intertwining precious silk and gold overlays that nestled gems, giving haute couture baubles a bold new look.
>>  Wellness:  Centered on the newest antidotes for stress.  Therapeutic remedies like essential oils infused within stress-relief modalities, decorative balancing crystals, and collections of stress-releasing rag dolls spanned the exhibition aisles. 
>>  Rainbows:  Growing up and moving on from unicorns and glitter. Watch for a more sophisticated palette of rainbow hues in home goods, furnishings, and accents.  
>>  Feathers:  Elegant, soft, sexy. Feathers were aflutter on all kinds of apparel from bow ties to fun handbags, and on artistic home furnishings like decorative wall pieces.  

The CustomEdge: Being unique!

All images by cherie buziak

Moonglow® - Every moment has a moon!   

Have you ever experienced a moment so beautiful, heart stopping, jaw dropping, or incredible that you wanted to bottle it, to relive over and over again? Moonglow® jewelry features a picture of the moon phase on the date of your special moment to eternalize that time forever.  

A memory of love, joy, strength or even sadness can be captured in moon phase personalized jewelry.

Visit and see how to create your Moonglow® moment in three simple steps:   
1.    Choose your design.
2.   Customize your moon phase by adding the month, day and year of the event.
3.   Enjoy the memory with your customized jewelry!

TheArtisanEdge:  Beyond Homemade

Who better to introduce Artisan business to a vast audience of consumers than Amazon? 
Amazon Handmade is a separate store on the site where your products appear alongside other hand-crafted items for customers to browse, discover, and shop.

With a booth right outside of the Artisan showroom hall, Amazon Handmade welcomed artisans to register their business to see if their goods qualified to be sold on the site.

Image by Cherie Buziak

Curious about the qualification process? BeautyEdge LLC registered on-site in a five-minute interview. An email arrived two days later from Amazon Handmade. The outcome? We’re continuing conversations. 😊

Interested to see if your business qualifies for Amazon Handmade?  Be prepared to answer questions like these during the application process: 

> What is your business name, address, email, phone number? 
> What is your primary product category?
> What item/s will you sell? 
> What is the process for making the product/s? 
> How many people work for you? Companies with employees over 20 people will not qualify.
> Do you sell in additional product categories?
> How many different products do you offer in your primary category?
> Where do you typically sell your product/s? 
> Do you have clear images of your product/s?
> What is your product development process?

More Inspirations....Striking collectibles from artisan jewelers, clockwise from left: Necklaces made of animal horns, oystershell earrings, golden threaded silk over tumbled stones create a fashionable wearable. 

All images by Cherie Buziak

The WellnessEdge: Facing Stress

image by cherie buziak

Pinch Me Therapy Dough – Who doesn’t remember the days of playing with dough -- whether a homemade flour and water mixture made with mom in the kitchen, or rolling out wiggly worms in Pre-K, or ‘cooking’ plates of fake spaghetti with the famous Play-Doh?

Now for the stressed-out adults we’ve become, there’s Pinch Me Therapy Dough. Designed to expose our senses to different smells, colors and textures and ultimately, help us relax. This unique product capitalizes on the idea that touch is a well-known holistic stress reduction tool that can be used anytime, anywhere. 

With its essential oils and calming colors, Pinch Me Therapy Dough has turned a childhood memory into a ‘celebrity status’ stress treatment that even landed in the gift bags at the recent American Music Awards. 

Providing a purifying release of muscle tension, the dough naturally creates a redirection of focus from the mind to the hand where any tension can be squished and released. Extra bonus: The soft aromas were individually selected based on their calming effects.

More Inspirations....….Crystals for balance and Dammit! Dolls to beat stress…literally!

all images by cherie buziak

The FeatherEdge:  Plumy and delicate!

Feathers showed off their sensual allure in a variety of colors. From home design to stylish accessories, like bows and evening bags, feathers create new and playful textures and tones.  

all images by cherie buziak

The RainbowEdge: Catching colors

What’s at the end of your rainbow? No longer referencing unicorns, rainbows in muted and sophisticated pairings were sprinkled throughout all the home furnishings, lifestyle, personal care and artisan showroom floors.

all images by cherie buziak

Craving more?  Learn how to optimize current lifestyle trends and visionary inspirations in your next product or brand launch. Contact   

Creating Beauty Concepts: 5 Key Questions to Answer

In the world of cosmetic and personal care product development, we all need a road map to our destination, especially when it comes to concept development.  It’s easy to come up with a creative idea, but there are questions to ask in the product design journey to create a product with impact.

Before a product is on the shelf for sale, there’s a tremendous amount of work to get from start to finish.  Consider this: concepts need to be envisioned, names generated, textures considered, technologies incorporated, formulas developed, claims discussed, and the consumer experience communicated.  And this is just the beginning.

5 key questions to answer in the creative space of beauty concept development:

1.    What makes the concept unique?

2.    Does it fill a white space in the product collection?

3.    Will it effectively compete with current products on the market?

4.    Can the high-level technology be easily communicated at the consumer level?

5.    What is the experience that the consumer will perceive with the product?

Having a well, thought out plan for concept development, and answering key questions that will make the product stand apart from the competition can deliver valuable impact on the journey of product development.  

If creating unique concepts for your products or brand is in your plan this year, contact me to schedule a consultation to talk through your goals. Email  Check out our site