Reinventing Beauty & Wellness Brands for the New Marketing Environment - Video Panel: 6/2020
A Dynamic Event!
Thank you to everyone who helped make the QRCA NY virtual panel “How to Reinvent Beauty and Wellness Brands for this New Marketing Environment” a success. It was great sharing virtual space with you all, and your thoughtful questions made the event that much more dynamic.
Here’s what attendees said about the discussion...
"Thank you all - this was an EXCELLENT Forum!!” - Alicia Miletic, President and Founder TAOS, Inc.
"This was an amazing session filled will thought-provoking insights as well as clear strategic platforms to guide beauty and wellness marketing in the near and long-term future. Thank you so much for sharing your thoughts with QRCA members! The time just flew!" –Senior Strategic Research & Insights Executive
"Looking at disruption more closely is such an important point. Brands will need to be more sensitive and responsive!" –Julz McDonald
"You were all really fantastic. And building community too. Well done. Thanks for sharing your knowledge and time." –Marketing Research Consultant
Short on time? Here's a breakdown of the discussion points, click on a topic to see the discussion:
How we came to be Women Warriors in business
A perspective of Reinvention in the “New Normal”
Tools to use to gain consumer insights/digital/stats/mindfulness
Change in consumer priorities coming out of the pandemic (V.U.C.A.)
Product safety, transparency, and community
The biggest challenges for beauty and wellness brands
Packaging, design, and sampling going forward
High-touch, sampling, new technologies, and virtual experiences