Cherie Buziak, cosmetic marketing product developer, licensed aesthetician, and publisher has over 2 decades of beauty industry experience. In 2006, she launched BeautyEdge LLC, an innovative product development consulting company that is on the pulse of identifying the latest scientific introductions, and is privy to cutting edge ingredients, delivery systems, and new technologies. Additionally, BeautyEdge delivers the analysis and insight needed to give products the edge to sell well through identifying trends, category analysis, consumer insights, and white space opportunities.
BeautyEdge assignments include innovative development and brand positioning for companies like Bath & Body Works, Coty, Rx for Brown Skin, Noxzema , Omni Aesthetics and Paris Presents (Real Techniques), to name a few.
In her corporate experience, Cherie spent 7 years with Avon Products , Inc. She was instrumental in the development and success of Avon's $2 billion global product development skin care division. Her numerous achievements include the development of Anew Retroactive, with launch sales of $25 million, as well as Anew Luminosity, a 1999 CEW Award winner. Highly creative with a strong sense of brand awareness, she transitioned Avon’s beComing retail positioning to a high-end direct selling catalog brand. Her extensive knowledge of unique, high performance ingredients contributed to her development of “four” first to market launches for the skin care and color categories in a 2 year period. Additionally, Cherie developed Wellbeing concepts for the $27 million U.S. Wellness business and introduced Organic concept collections for the $50 million Global Wellness brand.
Prior to Avon, Cherie spent 7 years working with the prominent New York dermatologist, Dr. Neil Sadick as Director of Skincare of the medi-spa division and Executive Vice President of the pHases Spa division. She also served as Director of Training for the French skincare company, Guinot.
Cherie earned her Bachelor of Science degree in Marketing from the Fashion Institute of Technology. She is an active member of CEW, NYSCC; has authored numerous articles, and is a dynamic and informative beauty industry speaker.