innovative beauty product development is everything
Are you confident your beauty brand will be a success?
what’s your edge?
brand growth?
market positioning?
brand investment?
We can help.
Head over to our services page for details.
“Cherie is a consummate professional, striving for excellence in all she approaches. She has extensive product knowledge across multiple beauty categories. ”
gain confidence in decision making
Cherie Buziak is the “product whisperer” for BeautyEdge LLC and a forward thinking industry advisor with a creative and strategic lens to specifically assess market viability, lifestyle trends, and pinpoint formula uniqueness in the skincare, color, personal care and wellness categories.
“BeautyEdge played an integral partnership role supporting my company on a highly strategic new business opportunity, working very closely with me on a daily basis over an extended time period”
Are you an investor?
While the need for advisors in the beauty industry is on the rise, how do you find one with the expertise to assess market viability?
Investors let’s connect to prep your next investment for growth.
product success embraces The Sensoround™ experience
What creates the synergy of a beauty product experience?
A sensoround product engagement.
The visual interface, the olfactory aroma and formula texture play into our sense of wellbeing and the neural emotional connection of the consumer to the brand.
With a Sensoround™ product design we can develop or refresh an existing product mix to meet the demands of today's competitive market.
“Cherie consulted to my high end skincare brand on a few different projects. We are a small team and it can be a great help to tap into Cherie’s skills when we need an extra set of hands. She has a wide range of expertise within beauty, but her focus with us was on innovation, category analysis and brand strategy. Cherie is extremely thorough and puts a lot of thought and effort into her research and recommendations”
explore the beautyedge service boutiques
… stay on the edge
with EdgeNotes, discover exclusive beauty and wellness news, publications, trends, videos, and more.