conquer ‘21 after a year of lessons learned
in just a few years…
….we will look back at this time and say:
“that was the moment where everything changed – in our world, our lives, and our industry.”
2020 was quite the year. We lived, we learned and we walked the year through with you. We covered a tremendous amount of ground in beauty and wellness in order to keep ahead of the curve and provide you with insights to help keep your brand and product development process flowing.
If you are uncertain about what to do with your brand or product launches this year, reach out to us. We can come up with answers with you to respond to the world we live in today. We’re here to help you navigate this uncertain territory.
In case you missed any - here are our articles, podcasts, and webinars from 2020 to help you plan out 2021 as we continue to gain opportunities and insights.
Beauty & Wellness in The New After
Beauty and Wellness in The New After
Women Warriors in Business Series
In 2020, at the beginning of the pandemic, Women Warriors in Business (WWB) was born. WWB is an interdisciplinary team of industry marketing experts. Their collective expertise in market research, consumer insights, brand positioning, product development, and omni-channel marketing ensures brands respond quickly and successfully to today's evolving business opportunities. Below are the insights and opportunities we followed during 2020 with a look into 2021:
What’s Next in The New Normal
8 Tips Brands Need to Know Now
6 Ways to Reinvent Marketing in the New Era
How to Reinvent Beauty & Wellness Brands for this New Marketing Environment Video
The World After: A Beauty Renaissance Video
Beauty Responds to COVID
Neuromarketing & Product Development
A deeper engagement with consumers mindset in the new normal.
The Beauty Experience Part 3 of 3
Neuroscience and the Skin - The Brain - Skin Connection
The Beauty Experience Part 2 of 3
The five senses and product development.
The Beauty Experience Part 1 of 3
Product Development Tips, Trends & Insights
Launching Your Own Brand
How to Market Ingredients in the New Now: The Fall Edition
Trends, Technologies, Textures & Concepts
BeautyEdge & Gattefosse - Trends, Technologies, & Textures in a Post-Covid World Video
BeautyEdge & Gattefosse - Get Fresh! Concepts for Skin Health Video
BeautyEdge New Collaborations
BeautyEdge & MANE
What Have We Done With Our Sense of Smell
MANE's Studio M & BeautyEdge Collaborate
BeautyEdge & The Digital Wellness Institute
BeautyEdge LLC has teamed up with the Digital Wellness Institute to offer a 10% discount on the 10 week certified course. "Our course gives individuals and coaches the tools to take back peace of mind & time when using technology."
Use this code BEAUTYEDGE to receive 10% off ($150 value)
SIGN UP FOR DIGITAL WELLNESS HERE
Our goal is to provide the best information about the beauty and wellness categories, and to help you launch innovative concepts, ideas, and products in 2021. cherie@beautyedgeinc.com is the best place to reach out for inquiries regarding help with your new product and brand launch projects.