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    <image:image>
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      <image:title>Edge Notes - Human Moments beyond the beauty product - Meet Donna (Fictitious Name)</image:title>
      <image:caption>Then there are the moments that remind you how often women push through tough times, like a mom surviving on a tight budget, raising a teenager alone, and finally carving out a few minutes just for herself.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/9bba7b89-ce11-46fa-b1c2-33fe1bfc733e/Smiling+Middle-Aged+Woman+Portrait.jpeg</image:loc>
      <image:title>Edge Notes - Human Moments beyond the beauty product - Meet Sara (fictitious name)</image:title>
      <image:caption>Some moments feel like pure joy — like a mom who after a journey of transformation with weight loss and the constant love of her husband, was finally ready to celebrate herself, inside and out.</image:caption>
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    <image:image>
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      <image:title>Edge Notes - Human Moments beyond the beauty product - Meet Taylor (fictitious name)</image:title>
      <image:caption>Some moments hit you with their quiet strength — like a mom who was newly divorced, raising three kids, and still showing up for herself in small, powerful ways.</image:caption>
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    <lastmod>2025-03-27</lastmod>
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      <image:title>Edge Notes - Building Your Beauty Product Development Skillset - Make it stand out</image:title>
      <image:caption>Image copyright: BeautyEdge LLC</image:caption>
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      <image:title>Edge Notes - Why Every Beauty Brand Needs a Product Development Marketer - Beauty Industry Translator – Bridges the gap between lifestyle trends, science, esthetics, technology, sensory engagement and consumer experience; a rare hybrid talent. Product Whisperer – Takes an idea and turns it into a viable beauty product or marketing strategy; high value to beauty brands. Brand Alchemist – Shapes narratives, positions brands, and creates compelling go-to-market strategies; a strong differentiator. Educator &amp; Authority Builder – Workshops, mentorship, leadership and sharing knowledge as an industry leader who can educate, encourage and influence others; a forward thinker.</image:title>
    </image:image>
  </url>
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    <lastmod>2025-03-01</lastmod>
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    <lastmod>2025-03-01</lastmod>
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    <lastmod>2025-02-24</lastmod>
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    <lastmod>2024-09-30</lastmod>
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      <image:title>Edge Notes - flscc sustainability countdown - The event finished with Speed Networking with attendees and suppliers.</image:title>
      <image:caption>photo credit: FLSCC</image:caption>
    </image:image>
    <image:image>
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      <image:title>Edge Notes - flscc sustainability countdown - overall take away on sustainability….</image:title>
      <image:caption>Image courtesy of FLSCC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/d12428f2-a05e-40d5-8ac5-920ca60ffbf2/Image+courtesy+of+FLSCC</image:loc>
      <image:title>Edge Notes - flscc sustainability countdown</image:title>
      <image:caption>Image courtesy of FLSCC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/9f5d4c5a-6998-4ad8-8429-d6ccd0c80a9e/20240912_085222+%281%29.jpg</image:loc>
      <image:title>Edge Notes - flscc sustainability countdown - Make it stand out</image:title>
      <image:caption>A 4:52 a.m. rocket launch</image:caption>
    </image:image>
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      <image:title>Edge Notes - flscc sustainability countdown</image:title>
    </image:image>
  </url>
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    <lastmod>2025-04-15</lastmod>
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    <lastmod>2024-03-24</lastmod>
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    <lastmod>2024-02-01</lastmod>
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      <image:title>Edge Notes - Innovations &amp;amp; Beauty  Highlights from Cosmoprof Miami</image:title>
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      <image:title>Edge Notes - Innovations &amp;amp; Beauty  Highlights from Cosmoprof Miami</image:title>
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      <image:title>Edge Notes - Innovations &amp;amp; Beauty  Highlights from Cosmoprof Miami - Beauty Device Rockstars!</image:title>
      <image:caption>LED cellular rejuvenation devices, claiming benefits from anti-aging to reduce inflammation, were a prevalent theme throughout the conference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/04e4597d-9ff6-4a4a-ad01-90c071f6343d/Bits.jpg</image:loc>
      <image:title>Edge Notes - Innovations &amp;amp; Beauty  Highlights from Cosmoprof Miami - Beauty Bits Treat!</image:title>
      <image:caption>Mix a handful of the algae bits with pistachio nuts for a healthy, energy packed snack!</image:caption>
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      <image:title>Edge Notes - Innovations &amp;amp; Beauty  Highlights from Cosmoprof Miami - Fresh ideas!</image:title>
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    <lastmod>2023-11-09</lastmod>
  </url>
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    <loc>https://www.beautyedgeinc.com/beautyedge/the-sisterhood-of-post-partum-amp-post-menopausal-skin-amp-hair-concerns</loc>
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    <lastmod>2022-06-23</lastmod>
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      <image:title>Edge Notes - product development for post-partum &amp;amp; post-menopausal women - The sisterhood of post-partum &amp; post-menopausal skin &amp; hair concerns.</image:title>
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      <image:title>Edge Notes - product development and sensory experiences</image:title>
      <image:caption>It’s all about the “feels” in beauty aesthetics. Read more here!</image:caption>
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      <image:title>Edge Notes - past EVENTS WITH BEAUTYEDGE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1633544800945-2Q9ZU9M65P6WAQM7WW68/Winner+Image.png</image:loc>
      <image:title>Edge Notes - past EVENTS WITH BEAUTYEDGE - Lucky Chick</image:title>
      <image:caption>Product Development Workshop</image:caption>
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      <image:title>Edge Notes - 8 THINGS BRANDS NEED TO PREPARE FOR IN THE NEW NORMAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304272980-G65HBNERZCROYKYH1533/image-asset.png</image:loc>
      <image:title>Edge Notes - 8 THINGS BRANDS NEED TO PREPARE FOR IN THE NEW NORMAL</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/10/8/how-to-market-ingredients-in-the-new-now-the-fall-edition</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - How to Market Ingredients in the New Now: The Fall Edition 10/2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/9/27/manes-studio-m-amp-beautyedge-collaborate-for-indie-brands</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - MANE’s Studio M &amp;amp; BeautyEdge Collaborate for Indie Brands 10/2020 - Fine Fragrance Development</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/9/22/was-going-fragrance-free-a-mistake-for-our-industry</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - What Have We Done with Our Sense of Smell? 9/2020</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/9/19/6-ways-to-reinvent-marketing-in-a-new-era-september-2020</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - 6 Ways to Reinvent Marketing in a New Era 9/2020</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/9/17/6-ways-to-reinvent-marketing-in-a-new-era</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - 6 Ways to Reinvent Marketing in a New Era 9/2020</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304292120-IWU963351RCVAFD61AFD/image-asset.png</image:loc>
      <image:title>Edge Notes - 6 Ways to Reinvent Marketing in a New Era 9/2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304294648-XCC3YS26P0QL0ULW3616/image-asset.png</image:loc>
      <image:title>Edge Notes - 6 Ways to Reinvent Marketing in a New Era 9/2020</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/mindfulness-product-development-beauty</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/6/19/reinventing-beauty-amp-wellness-brands-for-the-new-marketing-environment-video-panel</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
    <image:image>
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      <image:title>Edge Notes - Reinventing Beauty &amp;amp; Wellness Brands for the New Marketing Environment - Video Panel: 6/2020</image:title>
      <image:caption>Click here to watch the recording of this incredible panel. Click here to read the panelist's bios.</image:caption>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/6/the-beauty-of-mindfulness</loc>
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    <lastmod>2021-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304301251-LG7XISHS4MC0F7MSLQTQ/image-asset.png</image:loc>
      <image:title>Edge Notes - The Beauty of Mindfulness: Part 3 of 3 in Mindfulness Series GCI Magazine 6/2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304304994-NMNH83B79WC0A0LBQKUS/image-asset.png</image:loc>
      <image:title>Edge Notes - The Beauty of Mindfulness: Part 3 of 3 in Mindfulness Series GCI Magazine 6/2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304303847-TSRPWHBOHY1G6H4MV08V/image-asset.png</image:loc>
      <image:title>Edge Notes - The Beauty of Mindfulness: Part 3 of 3 in Mindfulness Series GCI Magazine 6/2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304302429-QL94I36MQGKM77GBR6MI/image-asset.png</image:loc>
      <image:title>Edge Notes - The Beauty of Mindfulness: Part 3 of 3 in Mindfulness Series GCI Magazine 6/2020</image:title>
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  <url>
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    <lastmod>2021-04-24</lastmod>
  </url>
  <url>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - Trends, Textures &amp;amp; Technologies (Video) 5/2020</image:title>
      <image:caption>YOu may need to register to start video. Image courtesy of Gattefosse’</image:caption>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/5/4/neurological-connections-between-the-brain-amp-skin-part-2-in-mindfulness-series-gci-magazine-52020</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - Neurological Connections Between the brain and our skin - Part 2 in Mindfulness Series - GCI Magazine 5/2020</image:title>
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    <image:image>
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      <image:title>Edge Notes - Neurological Connections Between the brain and our skin - Part 2 in Mindfulness Series - GCI Magazine 5/2020</image:title>
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    <image:image>
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      <image:title>Edge Notes - Neurological Connections Between the brain and our skin - Part 2 in Mindfulness Series - GCI Magazine 5/2020</image:title>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - Virtual events May - 6/2020</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/4/30/sense-of-smell</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - What Have We Done With Our Sense of Smell? GCI Magazine 5/2020</image:title>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/4/5/the-beauty-experience-our-5-senses-and-product-development</loc>
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    <lastmod>2021-04-24</lastmod>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2020/4/3/beauty-responds-to-covid-19</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - Beauty Responds To COVID-19: Podcast  - 3/2020</image:title>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2020/4/2/podcast-beauty-responds-to-covid-19</loc>
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    <lastmod>2021-04-24</lastmod>
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  <url>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - Your business - right now! How to stay ahead in crisis 3/2020</image:title>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2020-3-tips-for-launching-a-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2020/2/6/product-development-tips-22020-when-manufacturing-goes-wrong</loc>
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    <lastmod>2021-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/product-development-tips-2020-k8sgn</loc>
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    <lastmod>2021-04-24</lastmod>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/product-development-tips-2020</loc>
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    <lastmod>2021-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304347778-UPIZAMFSWN7X9RBRQGFY/image-asset.png</image:loc>
      <image:title>Edge Notes - Product Development Tips 1/2020</image:title>
      <image:caption>Image Copyright: Gattefosse’</image:caption>
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  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2019/12/2/podcast-the-trends-of-tomorrow-beauty-in-2020-and-beyond-122019</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2019/11/13/recap-in-cosmetics-na-2019</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304355720-A3XP5MDLW3DJMQIVK1NU/image-asset.png</image:loc>
      <image:title>Edge Notes - RECAP: in-cosmetics N.A. 2019</image:title>
      <image:caption>If you joined us on the tour you received a sample of a super glimmery eyeshadow. We have our friends from ThaiHo Group to thank for that! For more information contact -fortuna@thaiho.com or jane.peng@thaiho.com</image:caption>
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  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2019/10/30/2019-in-cosmetics-na-beauty-amp-beyond-a-review-of-product-development-opportunities-in-the-mens-amp-gender-neutral-grooming-categories-plus-expressive-make-up</loc>
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    <lastmod>2021-04-24</lastmod>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2019/8/15/ultimate-pursuit-for-well-being</loc>
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    <lastmod>2021-04-24</lastmod>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2019/9/4/beautyaccelerate-october-15th-learn-about-the-psychological-sensory-connection-in-product-development</loc>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <loc>https://www.beautyedgeinc.com/beautyedge/2018/10/5/how-starter-formulas-accelerate-beauty-innovation</loc>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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    <lastmod>2021-04-24</lastmod>
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  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2018/5/4/halal-personal-care-products-and-certifications</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2018/4/5/escaping-a-wrinkle-in-time-iescs-review-march-2018</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - IECSC: Escaping A Wrinkle In Time, MARCH, 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304389375-EOZSN3D7HFQ32JS240T2/image-asset.jpeg</image:loc>
      <image:title>Edge Notes - IECSC: Escaping A Wrinkle In Time, MARCH, 2018</image:title>
      <image:caption>SioBeauty left image.                                                                                                                                                         SILC SKIN right image.</image:caption>
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  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/2018/2/19/ny-now-theedge-on-the-artisan-age</loc>
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    <lastmod>2021-04-24</lastmod>
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      <image:title>Edge Notes - NY NOW:  The Artisan Age</image:title>
      <image:caption>all images by cherie buziak</image:caption>
    </image:image>
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      <image:title>Edge Notes - MAKE UP IN NEW YORK - What's New?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304525340-KYWXOW4ABRNZFQ6DQH98/image-asset.jpeg</image:loc>
      <image:title>Edge Notes - MAKE UP IN NEW YORK - What's New?</image:title>
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    <loc>https://www.beautyedgeinc.com/beautyedge/the-international-esthetics-cosmetics-spa-conference</loc>
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      <image:title>Edge Notes - THE INTERNATIONAL ESTHETICS, COSMETICS &amp; SPA CONFERENCE</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304534239-C8XGXQNQF5MRFYK6SLLX/image-asset.jpeg</image:loc>
      <image:title>Edge Notes - THE INTERNATIONAL ESTHETICS, COSMETICS &amp; SPA CONFERENCE</image:title>
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  </url>
  <url>
    <loc>https://www.beautyedgeinc.com/beautyedge/hba-2010-who-she-is-what-she-wants</loc>
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      <image:title>Edge Notes - HBA: WHO SHE IS - WHAT SHE WANTS</image:title>
      <image:caption>Roben Allong, key Marketing Strategist from RealityCheck Consulting Network, LLC presented the latest update on The Millennials.</image:caption>
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    <image:image>
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      <image:caption>For further information on What Consumers Want to Buy contact Karen at karen@ygroup.com</image:caption>
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    <image:image>
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      <image:title>Edge Notes - HBA: WHO SHE IS - WHAT SHE WANTS</image:title>
      <image:caption>Howard Kreitzman, VP of Cosmetics and Perfume at Bloomingdales</image:caption>
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    <image:image>
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      <image:caption>Susan Akkad, SVP Corporate Marketing, Diversity,</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1619304539413-0JKWTOJLOOC9MZMMV88L/image-asset.jpeg</image:loc>
      <image:title>Edge Notes - HBA: WHO SHE IS - WHAT SHE WANTS</image:title>
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    <image:image>
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      <image:title>Edge Notes - THE MAKE UP SHOW NYC</image:title>
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    <image:image>
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    <loc>https://www.beautyedgeinc.com/beautyedge/spa-and-resort-expo-and-conference-the-medical-aesthetics-conference-and-exposition</loc>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6cdea81da8a590dac78d4/1633714120299-FLL03ER0ORSZ931FVH3Z/Cherie.jpg</image:loc>
      <image:title>founder - i knew i had a skill set…</image:title>
      <image:caption>- Beauty product development was my chance to share that skill with people around the world by creating products that give users an enjoyable, sensorial experience with benefits. I like to call that product experience “sensoround”. Every product I work on reflects this belief...and is made with love!</image:caption>
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      <image:caption>The Beginning: A Beauty Career Launch</image:caption>
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      <image:title>founder - BeautyEdge’s Evolution through the year’s</image:title>
      <image:caption>Click to watch</image:caption>
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      <image:title>founder - Career Reinvention</image:title>
      <image:caption>Career Reinvention - Pressing through Personal Struggles &amp; Reinvention</image:caption>
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    <image:image>
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      <image:title>founder</image:title>
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    <image:image>
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      <image:title>founder</image:title>
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      <image:title>Testimonials</image:title>
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      <image:title>Testimonials - “I've had the privilege of working very closely with Cherie when she collaborated with us on in-cosmetics North America. She held posts as Technical Advisor, Marketing Speaker and Technology Curator. She curated and led the Marketing Technology platform creating an event for Cosmetic Technology Exhibitors and Product Specialists to connect on innovative product development. She is creative, knowledgeable and highly professional and a delight to work with!”</image:title>
      <image:caption>— Ivan Rahal | Marketing Director</image:caption>
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    <image:image>
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      <image:title>Testimonials - “Cherie consulted to my high end skincare brand on a few different projects. We are a small team and it can be a great help to tap into Cherie's skills when we need an extra set of hands. She has a wide range of expertise within beauty, but her focus with us was on innovation, category analysis and brand strategy. Cherie is extremely thorough and puts a lot of thought and effort into her research and recommendations. She is well versed in industry trends and the competitive landscape, and has an extensive network across various areas of the business. Cherie has a great can-do spirit and loves to immerse herself in our projects. We're fortunate to be able to partner with her!”</image:title>
      <image:caption>Joi Ruud | Global Growth Innovation | Edgewell Personal Care</image:caption>
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      <image:title>BeautyEdge - Product Development - From inspiration to final product…</image:title>
      <image:caption>bespoke solutions are tailored to your needs to give your brand an edge in the market.</image:caption>
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      <image:title>BeautyEdge - Wellness - we’re a bit on edge.</image:title>
      <image:caption>In line with Wellness, we’re introducing an all-new interactive workshop to hone your senses … to what matters most … … you.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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