in-cosmetics N. America and BeautyEdge LLC have collaborated on an innovative Marketing program at In-Cosmetics N. America this October. The program, called The Story Behind the Science, was created specifically for product developers and marketers in the beauty industry. It’s a very experiential and first of its kind program for beauty marketers.
In a guided, 1-hour tour, BeautyEdge (Cherie Buziak) will lead the groups through three different stations.
1.) The Make-up Bar: a space dedicated to the latest innovations in color cosmetics
2.) The Sensory Bar: which highlights products that provide a unique sensorial experience allowing marketers to engage with amazing textures, colors and fragrances
3.) The Innovation Zone: where marketers will be introduced to new technologies that have launched in the last six months.
Registration is free, but you must register to attend: The Story Behind the Science
We look forward to seeing you there!